Why We Love Google Translate (and you should too)

I will call it like it is, appalling translations, we have all seen them. Some are funny and we have shared a few laughs about them at their best, but on the other hand, it paints a picture of laziness and unprofessionalism. With language translation, you need to get things right the first time round. And this should be a major concern for companies, big or small, looking to scale across borders. Intercultural communication is key. The problem can be pointed out in two-fold. Sometimes we might acquire the services of a mediocre translator whose knowledge of the target language is 2 on a scale of 1 to 50. And […]