Who takes the lead! Internet or traditional methods? At my early age while still in my infant stages of education I loved to read story books especially those starting with a statement; ” once upon a time there lived a man………..” I enjoyed to learn how things used to happen in the past and compared them with the current situation and that was pretty interesting.
I would like to bring to you the story of business in the early 1950s where internet was nonexistent. Much as my existence on the planet earth was not thought of then, documented literature clearly tells what it was all about.
Business men in the early days without internet relied on tradition business methods call it traditional marketing to showcase, market and sell their products. It was a tiresome game to run and manage business. A lot of paper work was required for daily operation of the business. Things such as handbooks, encyclopaedia, and dictionaries were common used for business information.
Communication between business persons and their clients and workers involved things such as fax messages, post letters, face to face, hand written notes and phone calls to a limited extent. Just imagine how this was not just tedious but the length of time the information could take to reach the intended audience!
Marketing of products and services was limited in coverage. Businesses mostly used traditional marketing methods including;
What exactly to check with the translation agency before hiring them?
Point of sale; it simply involved display of products at the sales station to attract those who pass by the trading centre. It meant that those who did not have chance to pass the area but in need of the product could have no idea about its existence.
Out dour adverts.This involved displaying billboards, leaflets, posters, flyers to promote businesses. Much as this method helps businesses to engage the prospective customers with colour, humour and insight, it is more effective when your audience are concentrated within a specific geographical location
Media publication; information about business products displayed on print media such especially local news papers, magazines, books and newsletters. The challenge was that the access to this material was limited in coverage and to those who could afford the material to read.
Business in the world with internet
There has been dramatic change in the way people conduct business these days from that of the traditional world without internet connection. Business transactions can be completed within a short period of time.
It is so beautiful that in the current world, business is not limited to the geographical area where it is located. Entrepreneurs now find it easier to conduct business across the globe through the help of internet.
From Africa to Asia, Europe to America, people are connected by one network and business can easily be conducted from one country to another. Just see how beautiful it is to send an email to about 1000 clients and you get responses within a day; how about sending written notices say by post? It may not simply slow business but also very costly and tedious.
The world with internet has enabled businesses operate online without necessarily locating servant offices in every target area. For instance my own company that I work for KL Translations is located here in London but through the internet it is serving clients across the world without any challenge.
Consumers of different products and services are able to access them within a shortest period of time without spending more time and money looking for where they are. They simply type in their browsers what they are looking for and a multiple of options are given within seconds. What about those days without internet? One would move long distances and make several inquiries.
The availability of the internet today has enabled businesses engage with clients through social media, build their brands and cut advertising costs.
Businesses using internet to execute their daily activities only require localizing their brands to target markets to appreciate the cultures and languages of the people they tend to serve. For example a business targeting Spanish markets needs to have Spanish translation of their brand and marketing materials to be able to compete favourably with local firms there.
We all want to agree that traditional way of doing business had a place in the past but have no place in the future.