Bad translation services can always hinder business activities. While looking for a product in the market, you may happen to admire that particular product from a particular seller due to language problems you may decide to look for a translated product manual in your language to help you understand the product particulars and how it works, unfortunately, you get the manual is poorly translated, that will be a risk for the business to lose the clients due to the bad translation services are used.
If it’s a hospital where the patient’s relatives may be used as interpreters or translators, though they may be bilinguals, they might not understand some medical terminologies used by medical experts or doctors when updating the patients about their health conditions, so they will not translate or interpret them accurately.
I have always observed some sellers and buyers who may have language problems grabbing any bilingual person to help them translate regardless of whether that person is a trained translator or not, someone may end up translating some words poorly because of lack of knowledge in that particular field dealt with. This may cause the two parties who under the bargaining process disagree because of failure to understand each other because of bad translation services
Some businessmen have realized that without clear communication, their business is at risk of losing clients, basing on that fact that, in today’s global world, most people prefer using their native languages when transacting business, this, therefore, calls for attention to businesses to ensure accurate translation services for their marketing materials, business brochures, catalogues and product manuals
So what I have to say here is that businesses should ensure to work with translators or interpreters who have attained extensive training in translation and they must be tested and observed to ensure that they can process translations that can meet the client’s business needs. Hiring inexperienced translators because they are bilinguals results into poor translations and can cost the business highly.
For instance, if it’s a medical business which deals with human health, poor translations will put the patient’s life at stake, which will in return cause problems to the business owner.
To make client’s trust the business is to ensure that someone can access the service or a product in his or her own native language. Translation shouldn’t be taken as a joke, it’s to bridge the gap between cultural barriers and language barriers
Therefore, the translators or interpreters that the business employs should be neutral and ensure that they translate both actions like eye contacts and gestures together with words accurately
How to avoid bad translation services in business
However, to get professional translation services for your business, just take a thorough search from translation companies, they have well trained, experienced and high profiled translators and interpreters in different fields. You will not regret why you choose to use translation companies because their project managers are capable of ensuring that their translation will meet the clients requirements. To avoid bad translation services, they ensure that the translated document is proofread by a second team of professional translators in order to make edits.