If you’re considering expanding into a wider market by selling products or services overseas, then it’s essential to use a professional translation agency to make the most of your business.
To make sure that you do everything you can to increase your chances of global success, take a look at these four reasons why you need business translation.
1. Invest in your Assets
A website homepage is your shop front in the global market, so if you’re selling in Italy, an English speaking shop front won’t do you any good. You should view your website in the same way that you would a physical commercial property. It’s a valuable asset and the cost of hiring professional translators to do the job right is far outweighed by the benefit of clearly communicates your message all over the world.
2. Get up close and Personal
When you’re trying to do business with a foreign company it’s essential that everyone is working from the same page. The smallest mistake in a contract or shared technical document can lead to a myriad of problems. A professional translator will help avoid mistakes and ensure that translations take dialects, nuances, idioms and cultural customs into account, so there’s no chance of an innocent word or gesture causing accidental offence.
3. Think Big
Today many business owners cite exhibitions and conferences as a great way of making contacts and drumming up more business. One way to break into an international market is to take your products or services to exhibitions overseas. To make a success of any exhibition you need great marketing materials, like brochures, leaflets, banners and even T shirts. Getting your marketing material professionally translated is the only way to ensure that your company’s image is maintained.
4. Spend Wisely
In business, it’s important to spend your money wisely, but if want to expand some funds are needed. In terms of economy, having your website and marketing materials translated is incredibly cost effective and one of the easiest ways to ensure you’re message gets across and is presented in the right way. If you, for example, chose to open another commercial property in the UK instead of translating your website, you would need to spend considerably more and would potentially attract far fewer customers.