Can translations ease your marketing path? (Translation and marketing)

Can translations ease your marketing path? (Translation and marketing)

How is Translation and Marketing related? Most translated marketing material is quite poor! But why? It is because its combined in with more general copy and processed in large numbers. This is a bit like taking your top line promotional materials or brochure and printing them on your most basic black and white printer or photocopier and sending that to your client. Without fail, poor translation of marketing copy leaves a negative brand impression in the same way that bad presentation (photocopied brochure) does. Let’s begin with translation and marketing in particular! Translation Translation involves the process of translating words or text from one language into another, or the process […]